The Ministry of Tourism ( India ) commissioned a study couple years back to study the trends in MICE Tourism and it also aimed in understanding the profile of the inbound MICE traveller.
The Inbound MICE Traveller
• The estimated contribution of MICE to GDP is 0.22%, while that toTourism is approximately 3.26%
• Majority of MICE travellers are either either employed in private/ government service or are self – employed, a small percentage of them have their own business
• Age group of 35 – 44 is the predominant traveller category in this group
• Majority of them stay in accommodations having a facility of 4 Star or above
Welcome to the best MICE Destination in Lucknow
With the arrival of the Ramada Lucknow Hotel & Convention Center with its world-class Ramada brand hospitality standards, a combined accommodation inventory of 350 rooms from the two hotels ( once Ramada Plaza Lucknow too is fully commissioned), the requirement of the long-overdue 1,000-seater city center/convention centre near the Lucknow airport has been realised, giving a huge fillip to the continuing development of Brand Lucknow.
The best designed marketing campaigns would have to those targeting the above profile, though a lot would depend on the organizers of the conferences.